Top 5 Fitness and Weight Loss Programs on iOS in Bulgaria Q3 2023

In Q3 2023, the top five fitness and weight loss apps on iOS in Bulgaria demonstrated diverse performance trends in downloads, revenue, and weekly active users, according to data from Sensor Tower. Let's delve into the specifics for each app.

MyFitnessPal: Calorie Counter saw a fluctuating revenue trend, starting at around $1.5K at the end of June and dipping to about $1K by late September. Downloads remained relatively stable, fluctuating between 442 and 568, with a notable peak of 545 in the final week of September. Weekly active users showed minor variations, starting at approximately 13.2K and closing the quarter at around 12.8K.

Strava: Run, Bike, Hike experienced a significant revenue spike, peaking at $1.1K in early September before stabilizing around $557 by the end of the month. Downloads showed a slight decline from 302 to 241 over the quarter. Weekly active users saw a gradual increase, reaching a high of around 3.8K in the last week of September.

STEPN had an interesting revenue trajectory, with a peak of approximately $1.7K at the end of August. Despite zero downloads throughout the quarter, weekly active users remained stable, hovering around 400.

BetterMe: Health Coaching maintained a consistent revenue stream, peaking at about $443 in mid-September. Downloads varied, with a low of 72 and a high of 144. Weekly active users fluctuated slightly, starting at around 460 and ending at approximately 388 by the end of September.

Sweat: Fitness App For Women saw a varied revenue pattern, peaking at $387 in mid-August before dropping to $170 by the end of September. Downloads were minimal, peaking at just 5 in early August. Weekly active users decreased from 75 to 49 over the quarter.

These insights highlight the dynamic nature of the fitness and weight loss app market in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.